{"id":1449,"date":"2020-06-16T10:16:28","date_gmt":"2020-06-16T10:16:28","guid":{"rendered":"https:\/\/www.instancy.com\/2020\/06\/16\/membership-subscriptions-for-elearning-and-virtual-classrooms\/"},"modified":"2023-10-25T11:44:27","modified_gmt":"2023-10-25T11:44:27","slug":"membership-subscriptions-for-elearning-and-virtual-classrooms","status":"publish","type":"post","link":"https:\/\/www.instancy.com\/ar\/membership-subscriptions-for-elearning-and-virtual-classrooms\/","title":{"rendered":"Membership Subscriptions for eLearning and Virtual Classrooms"},"content":{"rendered":"\t\t
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\u201cA membership site is a private, gated part of your online business, a password-protected website that offers exclusive content and training. The members pay you either a one-time or a recurring monthly fee for access to the site. With a free membership site,\u00a0you grant\u00a0access to prime content, assets, or products in exchange for a member\u2019s personal information and demographics for marketing purposes. You can offer a combination of free and paid levels within the same site, allowing your customers to upgrade their memberships according to their needs.\u201d \u2013 Wikipedia\u00a0<\/p>\n

The membership concept in goods and services is not new. Consumers flock to subscribe. Whether it is a skin care product you have delivered every month to your door or a credit score report sent monthly to your email, we often\u00a0do not\u00a0think twice about signing up. This concept is now trending for eLearning\u00a0and virtual classroom learning.\u00a0<\/p>\n

Membership sites allow you to reach a larger global audience and increase revenue. You increase your revenue by using the reliable income flow to add value, build brand loyalty, and overall awareness.\u00a0<\/p>\n

* Literally every piece of content becomes revenue generating.\u00a0\u00a0<\/p>\n

* Record live classroom training events and post on the membership site\u00a0<\/p>\n

* When\u00a0students\u00a0complete assignments or have group discussions, take that content and let it generate revenue\u00a0<\/p>\n

* Create quizzes and surveys \u2013 you can tell how much your members know about a topic and with surveys, you can poll members and post the results\u00a0<\/p>\n

* Videos, podcasts, eLearning, PDFs, and other media sources become valuable because it is\u00a0not used only once\u00a0<\/p>\n

* Empower members to consume knowledge whenever they want\u00a0<\/p>\n

* Members value their subscription and look forward to new courses and information<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Perceived Value <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers perceive value in membership subscriptions. They want to get more than one product or service for their monthly fee. They feel it is a good deal and\u00a0perhaps it\u00a0is. When it comes to education courses, more is better.\u00a0\u00a0<\/p>\n

In 2019, Forbes Magazine\u00a0said\u00a0the average consumer spends $237.33\u00a0per month on subscriptions! Forbes went on to say that the longer a customer uses your membership site, the stronger the relationship becomes and the more valuable your customers become \u2013 you have an engaged audience.\u00a0<\/p>\n

You\u00a0do not\u00a0have to be a large business or university to\u00a0receive help\u00a0from a membership site.\u00a0Even on a smaller scale, the sites add value to your students. For example, you may host a workshop or seminar. You find that the learners want more on the\u00a0subject\u00a0but the\u00a0added\u00a0content is outside the scope of that\u00a0particular class. Simply generate more content. Before you know it, you have ample content to offer a subscription-based membership site your students will pay extra to get.\u00a0<\/p>\n

Through memberships, you can offer a high yield course as a live workshop\u00a0or virtual classroom event\u00a0(later offered as recording), self-paced courses, or drip training. Members feel part of an inner circle or a mastermind group. Members feel more confident about publicly expressing their views on discussion groups,\u00a0etc.\u00a0because they feel the group has a common thread thus adding \u2018perceived value.\u2019\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Create a community space\u00a0<\/p>\n

Do not think of a membership site as simply a place to house content. Be creative in your approach.\u00a0Produce\u00a0a\u00a0well-thought-out\u00a0plan for execution. For example:\u00a0<\/p>\n

* Offer an affiliate program \u2013 you pay a commission to those who resell access to your site\u00a0<\/p>\n

* Offer \u2018x\u2019 amount of coaching calls per month\u00a0<\/p>\n

* Provide a community forum or discussion group (social learning)\u00a0<\/p>\n

* Give the community a voice within the group \u2013 allow them to voice their opinions for change\u00a0<\/p>\n

* Archive\u00a0all\u00a0your content \u2013 older content suddenly has a new life and generates income once again\u00a0<\/p>\n

* Offer coupons and promotions to increase value and sales \u2013 everyone loves coupons\u00a0<\/p>\n

* Interview subject matter experts where members can view content not offered anywhere else\u00a0<\/p>\n

* Supply\u00a0member\u00a0rewards\u00a0<\/p>\n

* Use drip content to provide students with small bits of learning material at a time \u2013 micro learning \u2013 which is known to be more successful in learner retention\u00a0<\/p>\n

The Instancy Learning Platform includes a module for membership sites inside its eCommerce offerings. The eCommerce features include:\u00a0<\/p>\n

* An integrated and robust eCommerce system\u00a0<\/p>\n

* Multiple ways to market and monetize content \u2013 through affiliates or through\u00a0Instancy\u2019s\u00a0Marketplace\u00a0<\/p>\n

* Tools to make internet marketing easy \u2013 promotions, coupons, search engine optimization, email campaigns, and content marketing\u00a0<\/p>\n

* Create a branded learning public or private website\u00a0<\/p>\n

* Catalog management to create a web portal of products or services\u00a0<\/p>\n

* Easy integration with payment processing systems such as PayPal or Stripe\u00a0or Authorize.net\u00a0<\/p>\n

* Membership management to completely run your membership site\u00a0<\/p>\n

* Tangible Goods Catalog Management \u2013 sell items such as T-shirts,\u00a0books,\u00a0and CDs\u00a0<\/p>\n

We invite you to take a\u00a0test drive<\/a>\u00a0of the system. See for yourself the power of Instancy. We look forward to seeing you the next time as we walk through your\u00a030 day free trial<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Your learning business is unique. We configure the right learning platform solution that fits you like a glove.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Demo Today<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u201cA membership site is a private, gated part of your online business, a password-protected website that offers exclusive content and training. The members pay you […]<\/p>\n","protected":false},"author":2,"featured_media":15534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[85,193,314],"class_list":["post-1449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-strategies-and-design","tag-elearning-classrooms","tag-membership-subscriptions","tag-virtual-classrooms"],"yoast_head":"\nMembership Subscriptions For Elearning and Virtual Classrooms<\/title>\n<meta name=\"description\" content=\"Have any idea about a membership site? 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