{"id":1316,"date":"2020-03-23T04:38:23","date_gmt":"2020-03-23T04:38:23","guid":{"rendered":"https:\/\/www.instancy.com\/2020\/03\/23\/learning-ecosystem-meets-membership-subscriptions\/"},"modified":"2023-10-25T12:23:37","modified_gmt":"2023-10-25T12:23:37","slug":"learning-ecosystem-meets-membership-subscriptions","status":"publish","type":"post","link":"https:\/\/www.instancy.com\/ar\/learning-ecosystem-meets-membership-subscriptions\/","title":{"rendered":"Learning Ecosystem Meets Membership Subscriptions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1316\" class=\"elementor elementor-1316\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8fe8e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8fe8e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31bac13\" data-id=\"31bac13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27cc66d elementor-widget elementor-widget-text-editor\" data-id=\"27cc66d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Membership sites are not new. As the credit card commercial once said, \u2018membership has its privileges\u2019.\u00a0More\u00a0training providers who run training as a business lean more\u00a0towards a recurring membership subscription-based model where learners pay a fee for access to the library. They are choosing this versus an a-la-carte approach where\u00a0they buy\u00a0one product.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f293bac elementor-widget elementor-widget-image\" data-id=\"f293bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"355\" src=\"https:\/\/www.instancy.com\/wp-content\/uploads\/2020\/03\/1-2.jpg\" class=\"attachment-large size-large wp-image-22566\" alt=\"Membership sites are not new\" srcset=\"https:\/\/www.instancy.com\/wp-content\/uploads\/2020\/03\/1-2.jpg 600w, https:\/\/www.instancy.com\/wp-content\/uploads\/2020\/03\/1-2-300x178.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abcb63 elementor-widget elementor-widget-text-editor\" data-id=\"1abcb63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Technology continues to evolve with what some consider positive and negative results. No matter one\u2019s opinion, it has turned Learning and Development upside down over the years.<\/p>\n<p>As your content evolves, you may see your learning library has a wide variety of media styles. Your learning content may include:<\/p>\n<ul>\n<li>Video<\/li>\n<li>Simulations<\/li>\n<li>Games<\/li>\n<li>eLearning Courses<\/li>\n<li>Classroom\/virtual classroom<\/li>\n<li>Microlearning<\/li>\n<li>Document libraries<\/li>\n<li>Discussions: Q&amp;A databases and other social learning<\/li>\n<li>Connecting with experts; one on one chat with peers and experts<\/li>\n<li>Wiki \u2013 to share knowledge<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed1bae elementor-widget elementor-widget-heading\" data-id=\"0ed1bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Membership Subscriptions in Training and Education = Profit and Loyal Customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295551f elementor-widget elementor-widget-image\" data-id=\"295551f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"729\" height=\"483\" src=\"https:\/\/www.instancy.com\/wp-content\/uploads\/2020\/03\/2-2.jpg\" class=\"attachment-large size-large wp-image-22568\" alt=\"\" srcset=\"https:\/\/www.instancy.com\/wp-content\/uploads\/2020\/03\/2-2.jpg 729w, https:\/\/www.instancy.com\/wp-content\/uploads\/2020\/03\/2-2-600x398.jpg 600w, https:\/\/www.instancy.com\/wp-content\/uploads\/2020\/03\/2-2-300x199.jpg 300w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a80692a elementor-widget elementor-widget-text-editor\" data-id=\"a80692a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Membership sites typically have three levels \u2013 Free, Silver and Gold. You can name them however you wish, but there are typically multiple delineations in the content available depending on the membership level.<\/p>\n<p>Let\u2019s look at an example. Your company may manufacture home d\u00e9cor products. Your internal clients choose courses based on their jobs or their manager\u2019s request. You also offer information to your external clients. The company leadership decides all customers should have access to certain information. An educated customer is a loyal and more profitable customer.<\/p>\n<p>Instancy sees the membership aspect of learning e-commerce sites becoming more popular. The subscription interface allows the user to view the catalog and choose the courses. The user selects their membership level. Based on their membership level, the LMS offers them the catalog choices for that level only. The Instancy LCMS allows flexibility to name each level independently and attach course offerings to each level. This requires seamless access to the content, from any source, containing multiple media types, and accessed on multiple devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57a702 elementor-widget elementor-widget-heading\" data-id=\"f57a702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What if you decide to offer the more complex and detailed courses to this same audience?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-792e4e3 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"792e4e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1efd79f\" data-id=\"1efd79f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df28b68 elementor-widget elementor-widget-image\" data-id=\"df28b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"321\" height=\"504\" src=\"https:\/\/www.instancy.com\/wp-content\/uploads\/2020\/03\/3.jpg\" class=\"attachment-large size-large wp-image-22567\" alt=\"What if you decide to offer the more complex and detailed courses to this same audience?\" srcset=\"https:\/\/www.instancy.com\/wp-content\/uploads\/2020\/03\/3.jpg 321w, https:\/\/www.instancy.com\/wp-content\/uploads\/2020\/03\/3-191x300.jpg 191w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-455937b\" data-id=\"455937b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ffe656 elementor-widget elementor-widget-text-editor\" data-id=\"1ffe656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most membership sites have a Free level. It is a terrific way to get high-level information to your external users. The Free level also acts as a gateway to the Silver and Gold levels (or any name you give various levels). A subset of the content may be available to the user based on their membership level. At the Silver level, they may access courses in the curriculum. At the Gold level, they have access to the entire curriculum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6afe366 elementor-widget elementor-widget-heading\" data-id=\"6afe366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">This all sounds great but what about the e-commerce features?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e61e953 elementor-widget elementor-widget-text-editor\" data-id=\"e61e953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This one aspect \u2013 e-commerce features \u2013 can make or break your membership site execution. E-commerce sites have distinct payment procedures. Products or services typically are one-time sales. Return customers make new purchases.<\/p>\n<p>Membership sites use Recurring Payments processing. Some sites charge monthly, some quarterly and some yearly. Many sites allow all three. They also offer discounts for longer subscriptions and honor coupons.<\/p>\n<p>Members receive email notifications on multiple topics. Users expect reminders about certain events, such as a notification the membership is about to expire. It could be news about a certain course in which they are enrolled.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7118565 elementor-widget elementor-widget-heading\" data-id=\"7118565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enormous Amounts of Data Resides in the Membership Site Ecosystem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e89f3bf elementor-widget elementor-widget-text-editor\" data-id=\"e89f3bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Stop and think about the vast amount of information captured during the life cycle of just ONE user! From the time they first enter the site. The registration details. The history and analytics of their browsing history as they search the course catalogs. Payment processing information including the type of enrollment. Courses they take. Rate of completion. Test scores. This is just a few pieces of business analytics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b4baa elementor-widget elementor-widget-heading\" data-id=\"d2b4baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Instancy Platform Easily Handles These Processes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466ce65 elementor-widget elementor-widget-text-editor\" data-id=\"466ce65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instancy allows you to spend your time on important business decisions and not complex infrastructure decisions. Instancy seamlessly interacts with most current systems. Instancy also has the horsepower to drive the entire effort. You choose what you want from our offerings. Once you become one of our customers, simply use our dashboard to add more pieces to the infrastructure. Or call us anytime to help you.<\/p>\n<p>Now is the best time to think about a Membership Site strategy. Remember, we are here to help.<\/p>\n<p>Until next time\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-041253f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"041253f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:22157,&quot;url&quot;:&quot;https:\\\/\\\/www.instancy.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Blog-bg-1-min.png&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49d120a\" data-id=\"49d120a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e70460 elementor-widget elementor-widget-image\" data-id=\"4e70460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"148\" src=\"https:\/\/www.instancy.com\/wp-content\/uploads\/2022\/04\/Blog-bnner-image-2.png\" class=\"attachment-large size-large wp-image-22156\" alt=\"Blog-bnner-image\" srcset=\"https:\/\/www.instancy.com\/wp-content\/uploads\/2022\/04\/Blog-bnner-image-2.png 150w, https:\/\/www.instancy.com\/wp-content\/uploads\/2022\/04\/Blog-bnner-image-2-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef2377d\" data-id=\"ef2377d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-761e5fa elementor-widget elementor-widget-heading\" data-id=\"761e5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Your learning business is unique. We configure the right learning platform solution that fits you like a glove.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3dc3c7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a3dc3c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/instancy.zohobookings.com\/#\/customer\/instancyinc\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Demo Today<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Membership sites are not new. As the credit card commercial once said, \u2018membership has its privileges\u2019.&nbsp;More&nbsp;training providers who run training as a business lean more&nbsp;towards [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[88,154,193,200,306],"class_list":["post-1316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-platform-and-technologies-learning-platform-and-technologies","tag-elearning-cources","tag-learning-ecosystem","tag-membership-subscriptions","tag-microlearning","tag-training-and-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eLearning as a Membership site<\/title>\n<meta name=\"description\" content=\"Are you selling to your external customers via ecommerce or a membershio site?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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